Nitin Chhoda - Automated Patient Acquisition System

• How to transition ‘strangers’ into prospects for your practice
• How to find the perfect ‘hook’ to consistently attract referral sources
• How to test and tweak your systems to get the maximum patients with minimum investment of time and money
• How to become the undisputed private practice expert in your area (you will get my step by step formula)
• The one letter that you can send out to get physicians clamoring to work with you
• The importance of “patient reactivation campaigns” and how to structure them for maximum impact
• The Internal Referral Mechanism Success Code – How to reconnect with past patients and encourage them to return to your clinic AND refer friends and family

Jeff Cavaliere – The 5 Step Blueprint To Become The Celebrity Physical Therapist In Your Community

• How to become an official physical therapist for professional athletes
• What to say to local media and sports teams so they WANT you to train their premier athletes
• The right and the wrong ways to gain a celebrity status
• How to take the fear factor out of dealing with high profile athletes
• Techniques to transform an athlete into a ‘human billboard’ for your practice
• Building a reputation of being the A-list physical therapist in your community

Michael Jones – TEN Reasons To Add a Post Rehab Program Immediately and THREE Mistakes That Doom Your Post Rehab Profits

• Three immediate benefits you gain by establishing a post rehab program
• Three mistakes to avoid when implementing a post rehab program
• The ten reasons post rehab programming is a must for your physical therapy practice in the current environment
• How to find staff members for your post rehab program
• How to easily implement protocols and guidelines to make your post rehab program safe and effective
• How to market your post rehab program to physicians and the medical community
• How to position your post rehab program to take advantage of the boom in health club memberships
• Documenting post rehab services and outcomes

Laura Miranda – Leveraging Your Time With GROUP WELLNESS PROGRAMS

• The blueprint to cease trading precious hours for dollars by leveraging your time while working with clients in groups.
• The secrets necessary to find the exact niche market in your area that is underserved and in NEED of what you’ve got!
• Techniques to rake in additional income from your current patient base AND reach gobs of NEW people that are not normally attracted to a formal PT clinic.
• Utilize the group model as a stand-alone business, as an “upgrade” to current services, or as way to reintegrate inactive patients to your practice.
• Secret strategies for using social media, newsletters and blogging to drum up endless new clients month after month (and how to find reliable overseas employees for $4-$6 an hour to do all the work)

Jamey Schrier – The VIP Patient Experience Formula

• The NUMBER ONE reason why patients stay and refer back to you (astonishing secret revealed)
• Three important phrases that patients LOVE to hear
• How to incorporate and synchronize email, phone and thank you letter communication for maximum goodwill and patient compliance
• DO NOT DO THIS or your practice will suffer. 97.4% of practices make this mistake and this single tip will increase revenue in your practice
• How to find out what REALLY matters to your patients and pushes their ‘emotional triggers’?
• How to avoid the BIGGEST ‘first impression’ mistake (you’ll NEVER guess this one and how easy it is to fix)
• How to INSTANTLY establish trust and rapport with patients during the INITIAL evaluation

David Cunic- Wellness Training vs. Fitness Training 101: The “Instant Implementation” Business Model For Private Practice

• How to empower your clients about the difference between wellness vs. personal training
• How to establish YOUR practice as the number one place for their wellness needs
• The significant opportunity for wellness training in your community (and how to set up a step by step program and drive patients and attract referral sources)
• The blueprint on “reverse marketing”, consumer marketing that triggers referrals from doctors and other referral sources
• How to close “the deal” with clients and sell them high value ($$$$) wellness training programs with long term commitments to wellness training
• Strategies to developing a successful wellness training protocol
• Insider strategies on wellness training: cash vs. insurance (this information is SO CUTTING EDGE that we will be switching off the video cameras during this part of David’s presentation. This part of the presentation will NOT make it to the event DVDs)

John Hayes- Private Practice 2.0 – Chiropractors and Physical Therapists: The NEW Alliance

• Exactly how to create powerful alliances to grow your practice
• PTs and DCs working Together : 25+ years of gems
• What the next generation of PT Practice will demand
• The power in joining forces as fellow professionals
• What your main focus should be
• True Stories: You can create an enormously powerful future
• The one big choice you must make right now
• What your patients really want and expect
• Exactly how to close large self-pay cases

Paul Reddick – Flooding Your Practice With Physician Referrals – Lessons From 14 Years of Physician Marketing

• Why getting your name “out there” is probably costing you money and hurting your credibility
• The cut-and-paste template you can use immediately – a simple one page flyer that has made millions for individuals who implemented it
• The single biggest blunder that almost every piece of marketing material makes and how YOU can avoid it
• How to get the endorsement of any group in your area for next to nothing (your competition will stay up at night trying to figure out how you did it)
• The NEW easy way to get referrals (it’s so EFFECTIVE you won’t believe it)
• Why you are probably looking for patients in all the WRONG places.
• The one little change in your voice mail message that could triple your referrals
• How to make your practice the “go to” practice by understanding one key aspect about your patients that even the most successful practices OVERLOOK
• How to “Tiger Proof” your practice

Paul Edwards – Asset Protection and Employee Management For Successful Private Practice Owners

• Asset Protection: “An overview”- how does it work and who is a good candidate?
• How to properly address any problem with any employee, safely
• What six things you must do before letting an employee go
• How to self audit your pay practices before the Department of labor does it for you
• Two items that are missing from your employee handbook
• What an employee handbook is and why it is the most critical document in your office
• 7 items that should not be in your employee handbook that probably are
• What 21st century policies you need to address and update for
• How does a properly drafted mandatory arbitration policy protect employers
• Every attendee also gets access to CEDR’s Employer Training Series
• A complimentary evaluation of your current employee handbook